With Eventdrive, you have the possibility to send email or SMS campaigns.
Campaigns allow you to automate all your email and SMS messages. This way, you can schedule them at optimal times for opening.
Find out how in this article.
From the Eventdrive back office, go to the INVITE menu, then to the Campaigns submenu.
If you haven’t created an email or SMS yet, don’t forget to do so.
More information can be found in these articles: How to create an email? and How to create an SMS?
Before creating your campaign, make sure that the attendees you wish to send the email or SMS to are included in your attendee list on Eventdrive.
You can add them via the INVITE → Attendees menu, then return to the Campaigns submenu to continue setting up your message.
Campaign setup is done in 4 steps:
Step 1
Choose the message you want to send.
Step 2
Using the drop-down select, choose the recipients you want to send your message to:
- "All": all attendees of your event.
- "Select attendees manually": here, use the search bar to select the attendees of your choice. If needed, you can modify the attendee selection by clicking on the option below.
Agenda:
- "Attendees registered for specific sessions": a window will open allowing you to choose from the sessions in your agenda.
Registration status:
- Invitation not sent
- Awaiting answer
- Confirmed
- Pre-registered
- refused
Check-in statuses:
- "Checked-in": attendees who have been checked in.
- "Not checked-in": attendees who were not checked in at the event.
Surveys:
- "attendees who have answered a survey": attendees who answered to a selected survey.
- "attendees who have not answered a survey": attendees who have not answered to a selected survey.
Options:
- "Have not received the message yet": attendees who did not receive the selected email.
- "Have already received the message": attendees who have already received the selected message.
- "Those who never logged into the app": attendees who never logged into the app (web or native).
- "Those who haven't yet set up a password": attendees who have not created a password.
Groups:
- "Groups": send the campaign to a specific group of attendees.
You also have the option to add conditions in order to better target recipients of your campaign according to your needs.
To do this, click on "+Add recipients" or "+ Add a filter". You have two options:
- "With": to add recipients.
- "Without": to exclude recipients.
Note that you can add multiple conditions by clicking again on "+ Add".
More information about the WITH and WITHOUT operators here: How to use operators to filter my participant list?
⚠️ The WITH operator only allows you to add participants.
It is not an intersection (it is not an AND operator).
Once the recipients are selected, click the "Next" button.
Step 3
In this step, you can decide whether you want to send your emails immediately or schedule them for later.
If you choose to schedule an email or SMS, a window will appear. There, you will be able to select the date and time you wish to schedule your campaign.
Then, click on "Next".
Step 4
In this last step you will get a summary of your campaign, including:
- The number of attendees targeted by your campaign out of all attendees of your event.
- The number of attendees who have already received this message.
- The number of attendees who have unsubscribed from your campaigns.
- In the case of an SMS campaign, the recipients who do not have a phone number and therefore will not receive your SMS.
Click on "Send now" or "Schedule" on the right side of your screen.
Once your campaign has been sent, it will appear in the summary of all sent and scheduled campaigns.
By clicking the Reporting button, you will access advanced statistics.
Notes
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A confirmation email is sent to you each time a campaign is sent.
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When scheduling a campaign, the send time is based on your event’s time zone.
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You can edit your scheduled campaigns up until the planned send date.
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You can delete scheduled campaigns before they are sent.
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If you schedule a campaign within 5 minutes, it will be sent immediately, just like an instant campaign.
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It is recommended and legally required to obtain your recipients’ consent before sending them SMS messages (for example, through the registration form). Please consult your legal advisors to ensure compliance with the laws applicable in your country.