With Eventdrive, you can create personalized emails tailored to your events.
Where do I create my emails?
How do I create and configure my emails?
How do I build my emails?
How do I personalize my emails?
Where do I create my emails?
From the Eventdrive Back-Office, go to the Invite -> Emails menu to create an email and find those that already exist.
How do I create and configure my emails?
In the Emails sub-menu, you'll find two tabs:
The Settings tab lets you change the following fields:
"Sender address": this option allows you to personalize, if necessary, part of the sender email address for emails sent via Eventdrive.
The email address must not exceed 23 characters.
If this field is not displayed, the address has already been personalized by your Eventdrive account manager.
"Sender name": You can personalize the sender name of your emails. This way, recipients will see this name as the sender. If you leave this option blank, the default sender name will be the name of your event.
"Response email address": If the recipient of the email responds to the email sent, it will be sent to the email address entered in this field (e.g. this is often the email address of the organizing team or the event organizer). If left blank, the rule applied is described below the field. It must be personalized and refer to a valid email address.
The Emails tab allows you to create and delete emails, access email content and obtain some information about the campaigns you already sent on this event.
By clicking on the cogwheel to the right of an email, you can access various options relating to your emails (some options may not be available depending on your Eventdrive permissions):
Edit:
Lets you access the body of the email to change its structure and content
Duplicate:
Allows you to completely copy an existing email to create a new one.
The content of the email, its structure and its settings will be duplicated.
Save as template (permissions required to access this option):
Allows you to save your email as a template for your organisation.
This template can be used to create emails in other events in your organization.
Send me a test email :
By clicking on this button, you will receive a test email to help you visualize what your email will look like for your attendees.
⚠️ The test email is purely visual and should only be sent to event managers.
Links and merge tags are not functional within this email.
Delete :
This option will allow you to delete your email from the list irreversibly.
By pressing the ‘Create a new email’ button, you will be redirected to a page with three tabs: create a blank email, create from Eventdrive template, and create from an organization's template.
Creating a blank email will allow you to use your imagination to design your email.
Don't forget to press the ‘create’ button at the bottom right of the page to confirm your choice.
Create from an Eventdrive template will allow you to explore the different options available in the email editor with sample emails.
Create from an organisation template will allow you to retrieve templates created by your colleagues or yourself to support your brand identity through your communications.
How do I build my email?
Configuration
In the email editor, you will find additional options.
You can access your email settings.
The fields to fill in are the same as the global settings for your emails, but will only apply to the one you're working on.
The internal name will only be visible to the event organizers and will allow you to identify your emails more easily in your list.
The email subject will be visible to attendees and is the first text your attendees see when they receive an email.
Below the subject, you will find 3 options for adding customized attachments to your email.
The first two options will allow you to add a calendar file (ICS)
- The "add complete event to attendee's calendar will create an .ICS file that can be added to a calendar for the whole event duration.
- The "Add registered sessions to attendee's calendar will create a different .ICS file that contains only the sessions the attendee is registered to.
The badge option allows you to attach a personalized badge.
Tags can be used to sort your emails. They will appear in the list of emails.
Construction
The email editor works with content blocks.
You will find blocks of different sizes and lines made up of several blocks.
These blocks should be dragged into the body of your email.
Now that the blocks have been added, you need to add the content type before you can use them. In the same way as adding the blocks to the body of the email, you will need to drag and drop the content into the blocks.
Remember to save your work frequently and make sure you're not working on the same email as your colleagues at the same time to avoid deleting their progress.
Once you've added your blocks, you'll be able to set their size, color and the different links within your content on the right-hand menu.
The settings may differ depending on the content block selected.
If you don't select a block, settings will apply to email itself.
How do I personalize my email?
To increase your event's chances of success, personalizing your emails is crucial.
From the email editor, you can add merge tags to your text blocks. By clicking on a block of text, a floating menu will open near your cursor.
This menu will help you format your text, add special links and custom tags.
The merge tags added to the email will fetch the data of every single recipient to personalize the email they receive.
For example:
‘Hello %firstname% %lastname%,
You have been invited to %eventname%’.
In this example, the merge tags will adapt the text so that it uses the attendee's first name, last name and the name of the event.
In the same way, you can add special links to your text blocks, image blocks and buttons.
Special links enable you to send tokenized invitations (the token enables you to identify the attendee connected) so that only information relating to the targeted attendee is displayed. Special links are compulsory to give access to forms or elements of the website if your event is in Open public or Open Private status.
Now that you've learned how to create your e-mail, click on this article to learn how to send it