You have decided to organize your virtual event and would like to know how to communicate with your target audience? Find out how in this article.
Step 1: Create your invitation email
As usual, create your invitation email. Add the key information of your event, i.e. title, date, time and key topics. Add a brief description of the speakers if you wish.
Step 2: Add your virtual event link
Since the event is public, your attendees do not need an access code to log in. All you have to do is communicate the link of your virtual event.
To do this, add your button by selecting the "Button" content in the right block and drag it onto the structure of your email once you see the small blue tab appear.
Select your button on the email then right click on "Special Links" below the URL.
Then click Live stream > URL Live stream.
Step 3: You can communicate
Once your email is ready don't forget to register. Test by sending this new email from the Campaigns > INVITE tool.
Once ready, the communication can be launched!
We advise you to create your communication as usual starting with a save the date or an invitation allowing participants to register first and then repeat it until the big day. Knowing who is interested in your event will allow you to communicate better and keep them informed.
You can create a first invitation email with a linked registration form and then automatically attach a confirmation email with the Live link and the event details for example.